In this new era of doing business the entire way of producing,selling and buying products is undergoing drastic changes. We also see that in value chains, how Amazon has replaced the earlier brick and mortar book stores. Everything is under a state of flux and even this new value chain that Amazon has made is under improvement.It would now be possible for the publisher to delete all the middlemen altogether between him and the customer(basically that means
bye bye Amazon too).
One of the major troubles with Amazon is that a person can't get his book instantaneously even though he pays for it upfront. However strongly we argue in class we all know that we as customers are never happy to pay for something which we will get in the future.Well someone has just taken care of that major headache for us and how?? By changing the very way we read
books and mag zines.E-books have been available for some time now in the markets ..But it never feels like ur turning a page and reading...So we have a cure for both...We have a digital way of buying books online and read them exactly in the way we read a magazine,Looking at and spreading the centrefold model poster included!!! This is the Zinio way...
Zinio a Digital Magazine reader with a difference.You can purchase any of the publication magazines which are tied up with Zinio online and as soon as you pay u can download the magazine to your comp to read it at your pleasure like a normal magazine. What's even better is that because its digital the costs are drastically lower to the publishers who are selling the same
editions in hardcover magazines and this lowered cost is transferred to the customers.
You can download the Zinio reader software for free here http://www.zinio.com/GetReader?pm=yes and there are a lot of magazines to choose from (Including the favorites for adolescent teenagers(wink)...) More seriously you get a lot of free publications which gives a lot of useful info.Pretty soon im sure all magazine will be available like this.
Currently i guess it allows only magazines but i guess books are the next logical step. Looks wise the graphics are cool and its pretty simple to use.Another negative factor is the lack of feel factor which is true with every digital format.But it is available for download in Tablet PC format too...and many readers of Tablet PC e-books say that they feel good when they read
their books on Tablet PCs, as it feels like they are holding a book.So i guess that might be true for magazines too. So all those readers who just want to read their magazines and don;t feel like waiting for Amazon's ultra slow 3 day delivery period(Comeon in this age 3 days is too slow man),heres your alternative....
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