SMART is one of the most common mnemonic one hears in relation with Targets and KPI's. I think for marketeer's sometimes we should make it SMARTI
Specific
Measurable
Achievable
Realistic
Time Constraint
& In your Control
With so many organizations having complex matrix organizations , multiple indirect reporting lines and virtual leadership control over your KPI's or targets becomes a key factor of success. Make sure that the buck stops with someone and not with a committee cos then you never end up achieving the desired results. Remember SMARTI pants
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