I was trying to make a presentation for my company which is used to seeing and making only technical presentations on how good the features of the product are. I needed to make it interesting in a non technical sort of way. I was struggling with it for atleast a couple of weeks (I think i have spent too long a time among the pure technology/features thinkers) and realized i needed to simply go back to the basics...Why would my customer want it and for what reason....I know this seems like Rule no 1 in Marketing 101 but it helps to keep remembering it once in a while.
Customer buys you for his needs not for your features. Match the features satsifying those needs and you have him. Simple and yet lost so many times...
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